A Guide to Improving Your Site’s Google Ranking Digital Marketing

A Guide to Improving Your Site’s Google Ranking


It is proven that sites on Google’s first page receive more than 90 percent of the web traffic. Judging from your experience in web searches, it is easy to understand why. This boils down to the all-important aspect of Google ranking. Let us journey together as we unlock the secrets behind Google rankings and how best to utilize them for your site.

The Art of Keyword Development

Check this out; before creating content, it is important to determine keywords that resonate with your target audience. Good content matters less with less traffic. The best approach is by questioning the keywords a user would use to search for the content you provide. Once done, naturally incorporate the words into your content. Further, research on the keywords within your content domain that users prefer.

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Link Building Strategy

While it is agreeable that backlinks generate greater traffic from search engines, the alternative presents a far greater value. By using authority sites in your link building strategy, you harness a traffic potential that equals the use of hundreds of links from smaller sites. Linking should not be limited to your homepage. It is best to build links to other sections of your site. The override, however, is the quality of your links and the best way to improve on the quality is by incorporating your keywords within the link.

Proper Site Metadata

The metadata is your number one tool for search engines to evaluate your content. Proper site metadata helps determine if it will be displayed among the search engine results or not. The aim is for the metadata to be displayed. Thus, observing the general rules within the three metadata sections will improve your site’s search results.

  • Title Metadata

Title metadata is the page title displayed within search results. Include your company’s name, your location, and the main keyword you are focused on.

  • Description Metadata

This is the textual content meant to generate interest for your site. It describes what the site is all about. For better results, the description metadata should mirror your title metadata. The description data should be properly developed so as to be inviting enough for searchers to click on the web page.

  • Keyword Metadata

Best practice dictates that keyword metadata include a variety of phrases. A number between 6 to 8 phrases will do just fine. The phrases should be made up of 1 to 4 words.

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Conduct Frequent Site Audits

Site audits are useful in identifying issues that may affect your site’s performance and with it your Google ranking. Broken links, keyword stuffing, lengthy title tags, site speeds, duplicate title tags, mobile responsiveness, and browser compatibility are issues a site audit reveals. Fixing issues identified by the audit improve your site’s performance and with it, your site’s Google rank.

Now that you have a better understanding of how best to improve your Google ranking, check this out. Ideally, the SEO pool is deep and may involve issues that affect your site’s performance. The best strategy to resolve and improve your SEO hurdles is by understanding the SEO dictates. You can achieve this through practice.